Cogobuy Group PLC - Management Consultant

2014 - Present • Shenzhen, China

Spearheading IngDan’s International rollout, a subsidiary of the US$2 billion Cogobuy Group, IngDan is a leading consultancy firm for hardware manufacturing and distribution in China, my role is to develop and implement new strategies to expand and adapt the brand into Western Markets.

As an in house strategic consultant I have developed the brand platform for Western markets with consistency of message and image across all touch points.  Identified core product offerings and company competencies, rationalising these into 4 distinct focus areas, IngDan Link, IngDan Direct, IngDan China Access and IngDan Discover.  Culturally adapted key messaging to clearly communicate the company offerings to Western markets.  Acted as a public face of the company at large western presentations, 300+ delegates along with western C-Level key account meetings.  Developed and researched an objective orientated multi channel social media strategy resulting in consistent global trending for relevant technology hashtags.  Implemented and oversaw new website design, designed all western trade show graphics as well as the company brochures and keynote presentations.

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Sterling Rock Ltd - Co Founder • Strategy Consultant

2013 - 2014 • London, UK

Co-founder of Sterling Rock Ltd a strategic marketing and multimedia design consultancy firm. We work with clients looking to transform their marketing in order to achieve specific strategic business aims and objectives.

My role involves working on identifying client’s customer key buying motivations, investigating clients competitive landscape & value propositions, developing strategies to achieve client marketing & sales aims, providing digital media to support identified tactics. Significant additional involvement in account acquisition and lead generation through networking plus general SME business management responsibilities.

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CELIA lager - Business Development Director

March 2012 - October 2013 • London, UK

Craft brewed in Žatec, the home of Saaz hops, CELIA mixes the proud Czech brewing heritage of open fermentation and long maturation to produce the superb gluten-free pilsener

Joining at a fast paste and rapid development stage, I successfully developed new sales channels from lead generation through to fruition, presenting to corporate prospects both individually and as part of the team. I conducted extensive market research both in the macro and micro environments to assist with brand development, where I created all new enterprise sales material, redesigned a new sharper & on message website as well as creating the B2B & B2C show stand graphics for the companies trade shows. I achieved significant press and PR coverage for the brand on and off line as well as working with clients to achieve greater brand exposure & cross promotion.

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Protronica Inc - Project Manager

February 2011 – March 2012 • New York, USA

Overall responsibility for returns refurbishment and resale program for navigators sold through the Wal Mart & Sam’s Club channel. Provided analysis of return rates and trends. Managed the refurbishment of units, set testing criteria and performed quality control sample checks. Full budget responsibility for the sourcing and purchasing of all components required. Developed promotional material and sales network for refurbished units including online resellers  such as Woot.

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The 313 Show - Production Manager

May 2010 - February 2011 • London, UK

A new comedy website and podcast aiming to bring the best in new and original sketches, skits and comedy series.

Responsible for the initial HTML 5 web site development, structure and visual appearance. Organized publication of the podcasts on iTunes and other web distribution channels. Oversaw the podcast production process, drew up production schedules and had responsibility for ensuring production was cost effective. Made sure that podcasts were produced on time and were of good quality. Edited sound recordings and coordinated publication approval with other managers

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Navevo Ltd - Event Coordinator

2009 - 2009 • Surrey, UK

Working with Navevo and Protronica with a new GPS product targeted specifically at commercial vehicles taking information about the vehicles details into account when calculating routes.

Involved at the planning stage organizing the product launch from the market research and focus groups up to the organization for the TruckFest show. I was tasked with creating and ordering the product graphic display for the exhibition, ordering of show supplies, setup of the stand and subsequent marketing of the product - taking cash and card payments and the follow up of larger corporate orders after the show.

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Noein Inc - Summer Intern

2008 - 2008 • New York, USA

Working with an Internet based social networking site “Truethinker" before public release.

As a summer intern I met with sponsors, investors and attended boardroom meetings.  I worked in the marketing department assisting with the segmentation of advertising by market sector, choosing & acquiring branded promotional items.  Assisted with and participated in the organisation of surveys & focus groups as well as developing solutions for improving the user experience.  I was responsible for drafting designs for the web applets interface as well as extensively testing and reporting errors in the software & user experience.

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Dramatic Arts & Performance

London, UK

Undertook vocational training at LAMDA and The Central School of Speech and Drama over the second year summer of university. Developed and refined skills in the areas of voice, movement, and performance, provideding me with skills that can be applied to a wide variety of media, including live presentation, television, film and radio.

www.lamda.org.uk - & - www.cssd.ac.uk